Video Broadcast Ads.
TV advertising is the placement of commercials on television channels and networks. TV advertising is a popular, traditional method that reaches a broad audience.
Television advertising offers several ad formats including short commercials, sponsorships, product placements, and more.
After a brand creates an advertisement, they work with media buyers and television networks to purchase ad slots. These slots have varying costs with popular placements such as primetime TV and alongside major sporting events, These slots boast higher prices for buyers. During this process, advertisers determine the programs that their target audience will gravitate toward through metrics such as demographics, interests, and viewing habits. Once an advertisement is aired, advertisers review the impressions, audience demographics, and conversions to improve future campaigns.
Strategically placed TV ads reach large, engaged audiences that are highly likely to complete desirable actions. TV advertisement works most effectively in tandem with other mediums such as digital and mobile content.
Advertising on streaming platforms gives brands the opportunity to reach large, diverse audiences with data-driven insights about their preferences and relation to the brand.
Television advertising helps businesses advertise successfully by reaching a large, targeted audience. They allow businesses to reach potential customers quickly and effectively by providing a wide range of creative options. Television ads can also be used to build brand awareness and create an emotional connection with viewers. Additionally, these ads are often more effective than online ads in creating an immediate response from viewers. Finally, television advertising provides businesses with a cost-effective way to reach a large audience.
Benefits:
- Almost every American household has at least one TV, making it an excellent platform for broad, diverse reach.
- Live events like the Super Bowl and award shows have huge viewership (over 100 million viewers); further increasing the potential reach of an ad.
- Ads placed alongside local broadcast news are deemed trustworthy, leading to higher conversion rates.
- Emotional connectedness increases purchase intent
- Commercials have to compete with fewer others.
What is the difference between streaming and broadcast ads?
Broadcast ads are purchased for set times on the radio or traditional television, which means that it is heard/seen during the time and date contracted. The only way a user can see it again is if they recorded it when it was airing.
Streaming ads can be seen by the user whenever they decide to listen or watch the episode on the streaming service being used. While both broadcast and streaming ads can be very effective, these important factors need to be considered when planning for each.
(For example, if the message is time-sensitive, broadcast ads might be best. If it is a more evergreen message, a streaming ad would result in more overall listeners/viewers.)
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Xfinity Ads.
Xfinity is one of the largest cable TV and Internet Service providers in the US with options to advertise across their cable TV network and digital platforms. Marketers can choose from traditional TV commercials, video-on-demand ads, interactive advertising, and placements on Xfinity’s streamed content through their app and website. Interactive advertising enhances audience and engagement, driving conversions.
Xfinity also offers ad targeting according to audience listening habits, demographics, and context.
After launching a campaign, Xfinity will track metrics such as reach, frequency, and actions so brands can learn and optimize for future initiatives.
Spectrum Ads.
Spectrum is a digital cable TV service with a range of sports, entertainment, and premium channels.
Ads are displayed across major cable channels and on-demand content which viewers can access through smart TVs, partnered apps, and digital media players.
Once advertisers understand the channels their target audience is watching, they can choose from a range of dayparts (time slots) and commercial lengths to reach their campaign goals.
ABC Ads.
ABC news reaches 167 million Americans across their streaming news channel, app, and social platforms. They offer ad placements through their parent company, Disney Advertising, where brands can create campaigns to accomplish awareness, consideration, and action objectives. Brands can target ad placements to user demographics, listening behavior, and interests to reach the most relevant, profitable audiences.
FOX Ads.
Fox’s news and entertainment content reaches an average of one million viewers per day with a majority aged 25-54. Their ad solutions allow brands to target specific audiences and time slots across Fox’s vast portfolio, collect data on campaign performance, and optimize their budget to reach key objectives.
TUBI, is an ad-supported streaming service, owned by Fox which has over 64 million active users. Advertisers can create and share non-skippable content to be played alongside TUBI's library of thousands of movies, tv shows, and news channels.
TUBI’s Advanced Frequency Management system allows advertisers to customize the frequency of their ads to have the greatest impact and ROI. Additionally, Tubi employs a light ad load of 4-6 minutes of ads per hour of viewing, which improves brand recognition and recall.
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