QSR- Restaurant
5.6% increase in transactions
and 5.3% more sales.
Client Challenge:
A QSR sandwich shop wanted to increase transactions and overall sales.
The Solution:
Our dedicated media buying team secured a 3-month Terrestrial Radio buy targeting a specific market’s commuter traffic to spread awareness and increase transactions and overall sales. They then analyzed exposed VS controlled stores to manage success.
The Results:
Overall, the Restaurants Exposed to radio averaged 4.6% more transactions than control locations resulting in a 5.6% lift in transactions for the QSR. The Restaurants Exposed to radio averaged 5.4% more of a sales lift than control locations resulting in a 5.3% sales increase for the QSR.
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