Private College Recruiting

67% increase in site traffic

4X Application Pipeline

42% increase in total enrollment

Client Challenge:

When a small private college decided that it’s digital media strategy simply wasn’t making the grade, it sought a new digital partner with fresh perspective – one that could offer a wider variety of digital execution choices that would improve recruiting efforts. The school had aggressive goals for this campaign: Increase application pipeline to 1,000+, Reduce cost per application to $140, and Accelerate online enrollment rate toover 20%

The Solution:

Execute a cross-channel, highly targeted digital media campaign that included a strategic mix of the top social platforms, programmatic display, video, streaming audio and CTV. In order to effectively reach the target audience, the campaign strategy included partners and placements that could reach targets in unique environments and included look-a-like modeling and re-targeting to re-engage audiences to drive consideration and conversions.