Pharmaceutical- Dermatology

3x increase in site traffic

Client Challenge:

A pharmaceutical client specializing in dermatological solutions for cancerous and precancerous conditions wanted to grow brand awareness for a field-directed treatment amongst both patients and healthcare providers within a client-approved geotargeting range.

The Solution:

Our team ran a 9-month Google paid search pilot campaign using branded and unbranded messaging to measure the increase in website traffic from before the campaign began. Our team also dedicated a portion of the campaign to bidding on competitor keywords to drive more brand awareness as an alternative treatment option.

The Results:

The campaign drove more than triple the expected clicks and traffic volume to the brand website, with new visitors accounting for more than 85% of total site traffic during the campaign flight. The campaign exceeded expectations by delivering an average CTR of 11.37% across both HCP and patient ad groups and delivered 15.2K conversions.