Pet Retail

2X Awareness

Retailer DOUBLED the expected amount of website traffic in a 9 month period!

Client Challenge:

A national pet product brand wanted to grow unaided national brand awareness and increase intent to purchase among cat owners.

The Solution:

Our dedicated audience buying team managed a 9-month campaign using a combination of contextual, first and third-party data to scale a broad audience of cat owners and lovers. The plan tactics also included retargeting, video, and native placements.

The Results:

The campaign drove 2Xs the expected traffic volume to the brand website with new visitors accounting for over 62% of to total site traffic during the campaign flight. The campaign exceeded expectations by delivering an average CTR of 0.92% across all placements and realized a 91% video completion rate.