Pet Retail
2X Awareness
Retailer DOUBLED the expected amount of website traffic in a 9 month period!
Client Challenge:
A national pet product brand wanted to grow unaided national brand awareness and increase intent to purchase among cat owners.
The Solution:
Our dedicated audience buying team managed a 9-month campaign using a combination of contextual, first and third-party data to scale a broad audience of cat owners and lovers. The plan tactics also included retargeting, video, and native placements.
The Results:
The campaign drove 2Xs the expected traffic volume to the brand website with new visitors accounting for over 62% of to total site traffic during the campaign flight. The campaign exceeded expectations by delivering an average CTR of 0.92% across all placements and realized a 91% video completion rate.
![Adorable cat](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_512,h_576/https://engagemedia.com/wp-content/uploads/2023/07/3-pet-store-with-cat.png)
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