Here at Engage Media, we always have our finger on the pulse of the latest marketing trends. Understanding how new technology and marketing techniques work and taking advantage of them can help you stay ahead of the competition.
In addition to this blog where we’ll review the top trends in marketing for 2025, we have even more content for you in the new Engage Media podcast. Our first episode features our take on the top four trending marketing tools that can help you reach more customers more effectively. Whether you’re a marketer, business owner, or just curious about the future of marketing, this episode will provide you with valuable insights. Check it out here:
The Growth of AI
Without a doubt, AI is the hottest marketing trend for 2025, putting it at number one on the list. Many marketing platforms are becoming more intelligent with the addition of AI. Within the last two years, the use of AI in marketing has grown tremendously, improving efficiency, creating more personalized experiences, and enhancing decision-making in real time. Harnessing the power of AI can give you an edge over competitors, allowing you to do more of what you do best more effectively.
AI is streamlining content creation, including content for blog posts, social media posts, and websites. AI can generate images with web applications like Ideogram. AI is helping companies improve customer service by predicting customers’ needs and increasing overall customer satisfaction. Personalized marketing is becoming more precise than ever with AI tools that leverage customer and brand experience data. With the use of predictive analytics for customer behavior, as well as dynamic ad-targeting, AI can help you gain highly detailed insights into your customer journey and market trends.
Short-form Videos
Short-form videos are not just popular with teens scrolling TikTok, they are also a great way to grab your customers’ and prospective customers’ attention. Reels that are 30 seconds in length or less are a quick and cost-effective way to get a short but impactful message out there. Think YouTube Shorts, Instagram Reels, and TikTok- which present videos short enough for a viewer to watch before moving on to the next one. Live-streaming and video-based product tutorials are also great ways to engage your customers and prospects. Video has a unique ability to capture attention in a crowded digital space, while also being the most shareable type of content, particularly on social media.
Using Content Creators
Content creators produce entertaining or educational content for a variety of digital platforms, including social media, blogs, vlogs, and podcasts. Offering their perspective or unique voice, successful content creators develop and maintain a devoted fan base.
Businesses often partner with content creators, compensating them for promoting goods and services. Lately, there’s been a trend toward brands partnering with micro-influencers, who generally have 10,000-100,000 followers, or nano-influencers, with 1,000-10,000 followers, resulting in a deeper engagement than large-scale sponsorships would yield.
As trust in traditional advertising wanes, partnering with authentic and relatable content creators can be a winning strategy. Micro and nano-influencers tend to have smaller followings but their fans are dedicated and highly engaged. Regional content creators in particular can interact with local customers and prospects, making them a great partner for local businesses. With long-term content creator partnerships, companies can form deep connections and build trust with niche audiences.
Email Marketing
While it’s an often-underutilized marketing tactic, email marketing is one of the highest ROI marketing channels. An important part of your customer relationship management, email marketing continues to evolve with automation and hyper-personalization. It’s important to use your CRM database to stay engaged with your audience, providing them with authentic content they find valuable.
Today’s email marketing benefits from advances in digital technology. AI makes generating content easier than ever. Advanced segmentation based on behavior allows for highly personalized content. Lifecycle email campaigns can be set up to automatically trigger based on user actions. Email marketing is a great way to maintain a good relationship with customers, keeping them coming back and promoting your business to others.
Engage Media can help your marketing stay relevant
Staying on top of the latest marketing trends can feel overwhelming, but Engage Media’s marketing experts will help you leverage today’s trends to make your marketing even more impactful. Engage Media is a digital marketing agency located in Voorhees, NJ, just outside Philadelphia. We combine the latest media technology with a personalized approach to deliver results for our clients. Call, email, or visit us online today to find out how we can help your business succeed.
