Environmental Organization

1120 More Signups

Traffic to the website more than tripled during the campaign flight!

Client Challenge:

A local environmental organization wanted to drive awareness and raise funding for environmental charities among individuals living in the Philadelphia area that cared about preserving the environment.

The Solution:

Our team developed a cross-platform plan that included programmatic and social partners to fuel top-funnel awareness and consideration across the Philadelphia DMA. The plan was designed to move consumers down the funnel to build consideration and ultimately encourage them to sign up for a series of local 5K runs.

The Results:

The campaign drove an increase in race series registrations by over 1,120 (vs. prior year). Traffic to the website more than tripled during the campaign flight!